Historically, media and advertising companies have specialized in capturing public curiosity and drawing organic attention to brands of all kinds. The reason these media-centric companies are so successful in driving interest lies in their consistency and one-track focus of creating great content that highlights the soul of each brand they work with. They all specialize in telling a great story that allows them to connect with a targeted audience. Today it has never been easier for brands to simply turn …
Tag: Startups
In times of crisis, corporate giant’s needs can shift drastically and cause them to set sights on new and potentially game-changing mergers and acquisitions. For startups looking for an exit during Covid-19, this has resulted in some clear winners and clear losers. During the pandemic, many tech companies have shifted a ton of focus into remote functionality and connectivity in order to facilitate remote workers. This has created a huge need for remote operability, e-commerce innovations, scalability, and even data …
Traditionally, remote work has been looked down on. Managers weren’t sure that workers would be able to stay focused at home or stay on track while separated from the office. As technology and virtual tools have progressed, so has the notion of remote work and the positive effects it can have on a company’s workforce. From pandemic prevention to economic woes, the news seems to be consistently pointing out remote work as an important trend. Even the World Economic Forum …
Throughout history, tenuous economic situations and growing fears of change and collapse have always sparked innovation. Dating as far back as the Roman Empire we can see examples of great innovation that paved the way to create society as we know it today. Just as their global empire made extraordinary inventions immediately prior to their downfall (including modern sanitation systems, roadways, and even the first surgical tools), modern economic crises have also lead to incredible innovations and the founding of …
Millennials are no longer just the kids who grew up with technology. They are becoming adults, and now make up a quarter of the consumer population of the U.S. We are in the midst of a generational hand-off – the baby boomers have just about lost their grip on the majority hold of the market and are no longer the main demographic for new companies to target. This is causing a complete shift in strategy for players in the fintech …
As the fintech market continues to gain steam and digitize money management, banks have begun to shift their organizational structure and focus on technological innovation. The world is starting to explore new ways of handling and exchanging money with the help of technology – and banks are not planning on being left behind. It’s now safe to safe Banks are betting on Fintech’s for survival. The banks are getting involved in fintech startups for a couple main reasons including the potential …
The founding team is the heartbeat of every company. Their decisions, attitudes, and dynamics can make or break the ultimate success of any business. If you think you can do it all alone and still make it, you will be in for a rude awakening. Here are some important things to consider when building the right founding team: The Power of A Great Team As they say, two heads are always better than one. Building your founding team should be based …
The big question these days in the early-stage startup world is what’s better for you? To be bootstrapped or Unicorn? When all is said and done, the success of a company will always rely on the vision and plan of its founders. Venture capital has always been a taboo option for financially-savvy business owners. The prospect of starting a business and becoming completely self-reliant is the proverbial entrepreneurial dream. It removes the stress of paying off debt and satisfying a …
Building the Right Team To Scale: 4 Ways to Succeed If you follow Silicon Valley leaders on Twitter you’ve definitely heard in some form or another that building the right team for your company is the most important thing. Too often do startups fail or never scale because of poor management and hiring decisions. In fact, 23% of startup employees believe that this is the top reason why startups fail. If you are solid on your personal vision and value …
Historically, scaling your startup has always been a measured and calculated process. Modern silicon valley SaaS companies have been shattering stereotypes and setting new trends for how a company can scale at lightning speed. While some of these ideas may seem blasphemous according to classical startup wisdom, there is no denying the success and ingenuity that these businesses have achieved. Let’s get right into it: Establish Your Value Before you can start to scale and reach the exit velocity necessary …
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